Congratulations to Luke Bulman, M.Arch. ’98, founder of the Office of Luke Bulman and lecturer at the Yale School of Architecture, who recently developed the new brand identity for the Carnegie Mellon University School of Architecture.
Bulman worked with Omar Kahn, professor and head of Carnegie Mellon Architecture, to craft a new visual identity to articulate the way Carnegie Mellon Architecture is “a school of many.” The resulting identity uses a unit mark and an icon that can be deployed in multiple iterations. The strategy was conceptualized to convey a sense of flexibility and a school identity that is both “well-formed and open.” Additionally, Bulman selected a typeface titled Inter that is both adaptable and legible without sacrificing accessibility. The new graphic identity is currently being rolled out over the course of the academic year.
Bulman credited his time in the Rice University School of Architecture graduate program as providing a foundational frame of reference for his graphic design practice. He recalled Rice Architecture as “a school deeply dedicated to the book as an instrument of architectural thinking,” a pedagogical approach that impacted him greatly. The Office of Luke Bulman works primarily with art, design, and cultural institutions and has collaborated on projects for the International Center of Photography, the Whitney Museum of American Art, Lars Müller Publishers, MIT Press, and the Menil Collection, among many others.
Read more about the new visual identity for Carnegie Mellon Architecture on the Carnegie Mellon Architecture website.